Manitou Names Brad Boehler President of North America

Manitou has appointed Brad Boehler as president of its North America region, adding him to the company’s executive committee. Based in West Bend, Wisconsin, Boehler will oversee efforts to expand market share for Manitou’s product lines and improve customer support services across the region.

His responsibilities also include operational oversight of Manitou’s manufacturing sites in Yankton and Madison, South Dakota. The company states that the role is intended to align commercial priorities with industrial performance and reinforce customer-focused operations throughout North America.

“I am proud and enthusiastic to join Manitou Group and take on this new challenge,” Boehler said. “We have highly committed employees and two strong value-added brands in GEHL and Manitou. I am eager to apply my extensive industry experience with both the sales and industrial teams to make the North American market a powerful growth engine for Manitou Group, by continually staying closer to our valued customers.”

Boehler brings more than 25 years of experience in construction and lifting equipment, including senior leadership roles. He previously served as president of Skyjack for more than eight years and later held executive positions at Morbark and, most recently, at Makinex USA, where he worked in business development and dealer network management.