CLARK Expands Dealer Network with CORIC Equipment in Michigan

CLARK Material Handling Company has added CORIC Equipment, Inc. to its dealer network, expanding its presence across key markets in Michigan. The new dealership will serve areas including Detroit, Lansing and Grand Rapids, providing access to CLARK’s material handling equipment, parts and service.

The expansion marks a return to the company’s historical roots. CLARK was founded in 1917 in Buchanan, Michigan, where the modern forklift originated. The addition of a dealership in the state reflects the company’s continued focus on supporting material handling operations in the region.

“Michigan holds a special place in CLARK’s history — it’s where our story began,” said Brandon Bullard, vice president of sales for CLARK Material Handling Company. “We’re proud to see the CLARK name once again growing in the state that gave rise to the first lift truck, and we’re confident CORIC EQUIPMENT will deliver the outstanding customer experience and service our brand is known for.”

CORIC Equipment will provide sales, rentals, service and parts support for CLARK’s full product line, including electric and internal combustion forklifts, pallet jacks and narrow aisle equipment.

“CLARK’s success has always been rooted in innovation, hard work and relationships,” Bullard added. “CORIC EQUIPMENT embodies those same values, and together we’re ready to help Michigan businesses move what matters.”

CLARK Material Handling Company has more than a century of experience in the material handling industry and offers a full range of forklift and warehouse equipment solutions.