Bobcat Donates $150K to Support Local Parks

Bobcat Company is donating $150,000 to the National Recreation and Park Association (NRPA) to support environmental preservation, following the success of its #WorkWorthDoing social media campaign. The campaign invited individuals across the U.S. to share photos of their “work worth doing,” whether at parks, job sites, or community projects. Each post tagged with @BobcatCompany and #WorkWorthDoing triggered a donation to NRPA.

“This campaign’s success really shows what can happen when a community comes together around a shared purpose,” said Laura Ness Owens, chief marketing officer at Doosan Bobcat. “Every moment shared in the #WorkWorthDoing campaign was more than a post — it was a promise to help build stronger, more connected and more sustainable communities. We’re truly thankful to everyone who joined us in celebrating the places that bring people together and spark inspiration for the future.”

The donation supports NRPA’s mission to strengthen U.S. communities through parks and recreation. This year’s Park and Recreation Month theme, “Build Together, Play Together,” highlighted the professionals and programs that enrich neighborhoods and foster well-being.

“We’re thrilled with the success of Bobcat’s campaign and their continued belief in the power of parks and recreation,” said Kristine Stratton, NRPA president and CEO. “This generous contribution and their ongoing support fuel our mission and the power of parks to nurture well-being, resilience and connection.”

Bobcat’s Work Worth Doing initiative will continue throughout 2025, spotlighting U.S. individuals and organizations making a difference in their communities.