United Rentals Adds Smart Suggestions and AR to Digital Platform

United Rentals has expanded its digital tools with the launch of Smart Suggestions and Equipment Fit Augmented Reality (AR) features, designed to simplify equipment rental decisions and improve jobsite productivity.

Smart Suggestions uses machine learning to recommend equipment based on factors like order history, jobsite data, seasonality and industry trends. Early results indicate the tool reduces the time needed to identify and order equipment by 27 percent.

Equipment Fit AR allows users to virtually place 3D models of equipment on their jobsite using a mobile device. This feature helps contractors assess dimensions, confirm proper fit and plan placement in tight or restricted-access areas. It is currently available for select equipment categories, with more offerings under development.

“Smart Suggestions and Equipment Fit AR are about anticipating customer needs,” said Paul Maddison, director of product management at United Rentals. “By leveraging machine learning and augmented reality, we’re giving customers tools that help them make confident, informed decisions at the moment of rental. It’s about delivering the right equipment at the right time, with less friction.”

These updates complement United Rentals’ existing digital capabilities, enabling contractors to browse, reserve and manage equipment rentals from any device.