Franna Expands North America Team With Sales Appointment

Franna, a global manufacturer of pick-and-carry cranes, has appointed Vianney Largillier as regional sales manager for North America. The appointment is aimed at supporting market growth, customer engagement and distributor development across the region.

Largillier joins Franna with experience in crane sales, equipment rental and construction. His most recent position was with Maeda Mini Crane in the United States, where he worked on rental channel development and customer engagement with contractors and end users.

He began his career in heavy construction in France before transitioning into equipment rental and crane sales. His experience includes field-based work focused on equipment applications and customer support.

In his new position, Largillier will work directly with contractors and rental companies, while also supporting distributors and increasing awareness of pick-and-carry crane applications throughout North America.

Franna Sales Director Peters Koschel said, “Franna has established a foundation in North America, and our focus is now on expanding market adoption and supporting customers in the field. Vianney brings a practical, solution-focused approach and a strong understanding of how equipment is used on site. His experience working closely with rental companies and end users will be important as we continue to grow the business in this region.”

Largillier said, “My approach is simple – understand the job, be on site with the customer and find the right solution. That might mean demonstrating the machine, supporting training or working through the application in detail. There is a real opportunity to show how pick and carry cranes can improve safety and efficiency on North American jobsites, and I’m looking forward to working closely with customers to build that understanding.”

Franna’s North American presence began with the AT24 US model, followed by the FR19 US and AT44 US. Service and parts support is provided through the Terex Louisville facility.