Brooklyn, MS 07/11/2017- Winners of the 2018 National Auctioneers Association Marketing Competition, presented in partnership with USA TODAY, have been announced. Four emerged from more than 800 entries to take three “Best in Show” honors and the coveted “Auction Marketing Campaign of the Year” award.
One “Best in Show” award was awarded for Print, Digital, and Photography
Additionally, Britney Ross, Brooklyn, with Jeff Martin Auctioneers, took first & second place in the Print- Automobiles & Trucks Brochure category, tied for first in the Print- Machinery & Equipment Brochure category, first place in the Photography- Auction Crowd category, and first place in the Photography- Equipment Auction category.
The “Auction Marketing Campaign of the Year” was awarded to Steve Bruere, of Peoples Co., in Clive, Iowa, for his company’s “Weidert Property” marketing campaign. The effort magnificently executed and highlighted the company’s vision and full process for pooling experts and marketing tools to uniquely brand the property and its highest-potential areas.
Toni Benysh, of Halderman Farm Management & Real Estate Services, Wabash, Indiana, won “Best in Show – Advertising & PR: Digital/Social” for the halderman.com website. Justin Conway, CAI, of Paul McInnis, Inc., North Hampton, New Hampshire, received “Best in Show – Advertising & PR: Print” for his “2017 Company Brochure” submission. This year’s “Best in Show – Photography” winner was Josh D. Levine, CAI, ATS, of J. Levine Auction & Appraisal, LLC, Scottsdale, Arizona, for “The Duel.
All award recipients in the 2018 contest will be formally recognized during the NAA Marketing Competition Awards Reception in Jacksonville, Florida, at the 69th International Auctioneers Conference and Show, July 17-21. Recipients will be presented with their awards at that time.
Overall, the annual NAA Marketing Competition, presented in partnership with USA TODAY, continues to be the premier contest for NAA members to showcase their marketing efforts. The total number of entries again showed healthy member participation as seen over the past several years, and the quality level of those entries again was impressive. This year, top-level marketing efforts came forth from 23 states ranging coast-to coast.
The competition featured 56 sub-categories in seven categories across three divisions. Categories included but weren’t limited to: Postcards, Brochures & Catalogs; Newspaper/Magazine Print Advertising; Public Relations & Marketing; Photography; and Digital & Social Media.
The task of determining winners was given to a panel of marketing and advertising professionals who represent backgrounds in branding, promotion, media, public relations and graphic design. Judging criteria includes but isn’t limited to considerations such as creativity, message, ad effectiveness, clarity and visual appeal..